Corey Benish
President & Chief Executive Officer, Home Franchise Concepts
Corey joined Home Franchise Conceptis in 2025 with the focus on growing and innovating our family of brands. He came to us from our parent company, JM Family Enterprises, where he held several positions since 2022. He has a Bachelor of Arts degree in business from Concordia College and attended the Executive Education program at Columbia Business School.
Amir Yeganehjoo
Chief Financial Officer, Home Franchise Concepts
Amir leads Home Franchise Concepts’ financial functions, including accounting, financial reporting, short and long-range planning and budgeting, and treasury. Amir has an MBA from the University of Texas, McCombs School of Business, and Bachelor’s and Master’s Degrees in Accounting from the University of Texas at Arlington.
Heather Cates
Chief Marketing Officer, Home Franchise Concepts
Heather joined Home Franchise Concepts in early 2021 and comes to us with over 20 years of marketing experience including many top-tier organizations from Nissan to Mattel to Taco Bell to Allergan. One of her key strengths is building strategic brand platforms with integrated marketing campaigns.
Paige Bonopane
Chief People Officer, Home Franchise Concepts
Paige is Chief People Officer of all Home Franchise Concepts brands. She focuses on establishing and building connections with the leadership team and associates within our franchise family. With twenty years of experience in Human Resources, Paige’s strong operational HR expertise, demonstrated business partnership, and culture focused approach serves her well in this position.
Paul Ebert
President, Two Maids
Paul joined Two Maids in 2020 and serves as the brand’s President. Having served as a CFO and Controller at previous organizations, Paul has extensive experience in finance and accounting, but most importantly, a heart to serve and lead.
Kyle Davis
Vice President, Two Maids
Kyle joined Two Maids in 2020. A veteran of 15 years in the military, he specialized in operations and strategic planning with the U.S. Army Special Forces. Kyle's commitment to excellence and his diverse leadership and strategic expertise makes him a pivotal part of the team.
Jennie Amante
Executive Vice President and General Counsel, Home Franchise Concepts
Jennie is the primary legal advisor for the entire Home Franchise Concepts family of brands. She holds a degree in Law from Deakin University School of Law and possesses a robust skill set that includes Licensing, Commercial Litigation, Contract Negotiation, Negotiation, Mergers and Acquisitions, and more and has been with Home Franchise Concepts since 2004.
Bill Crane
Vice President of Technology, Home Franchise Concepts
Bill leads the IT team supporting the Home Franchise Concepts family of brands by providing enterprise level technology solutions that enable our franchise owners to seamlessly support their customers. As a technology leader over 25 years, Bill has been immersed in architecting technical solutions to meet complex enterprise level business needs with a heavy emphasis on data analytics, custom application development and AI.
Aaron Cady
Vice President of Franchise Development, Home Franchise Concepts
Aaron leads the strategic planning and direction of franchise growth all Home Franchise Concepts brands. He joined us in 2007 and has held various roles within the organization including Director of Franchise Development and Senior Franchise Advisor. Aaron leads a team of Franchise Advisors who have participated in awarding over 2,600 franchise territories throughout North America.
